Why and How to Hang Flyers
When you’re looking to get the word out, the key is to use as many methods as possible. The old adage that someone needs to view your message 7 times before they act has something to it. So going out to hang flyers is a great low-tech way to reach a lot of people for not a lot of money. But when, and where should you hang your flyers to get the most bang for your buck?
If you’re driving people to a recruiting event or a fundraiser, are you giving them enough lead time to get it on their calendar, but not too much that it seems like the distant future?
You want to reach as many people as possible – and let them see your message as many times as possible. Think about where the people go in your town. Think about who your target audience is. Are you trying to reach parents? Moms? Dads? Business owners? Professionals? Find someone in that group, and ask them some questions. What do they do every day?
Flyering isn’t something that should be done randomly. You need to have a plan. Who’s going to do what? Who can help you? You’ll need to know how many flyers you’ll need. You should have a strategy for where you’re going to hang your flyers. You should keep a list. I used to use a program for the iPhone called “Pinbox” that would let me know exactly where I’d left my flyers.
About Your Flyer
Lastly, does your flyer look good? Does it make your group look like one people would want to join? It’s the 21st century, so you don’t want something cheap and hand-drawn. Take the time to make something that looks good. It should be in color, and really stand out all the other flyers that are competing for people’s attention. Use high-quality pictures that tell the story.
Your flyer will tell people something about your organization. Do you have your act together? Are you competent? Is this the sort of group they’d want to join?
It shouldn’t look like something you did in five minutes on Microsoft Word. Is everything on it spelled correctly? Are the date and time correct? What about the contact information? This is your first impression. Make it a good one.
Does it include a call-to-action of some sort?
Lastly, and here’s a tip from experience – have both tape
The 22 Best Places to Hang Flyers
Here’s a basic list of places that exist in most towns, and will probably let you hang flyers. You’ll usually need to speak to the owner first.
- Post Offices
- Restaurants / Coffee Shops
- Laundromats
- Town Halls
A bulletin board at an ice cream shop (Mike Cooney photo) - Libraries
- Barber Shops / Beauty Parlors
- Nail Salons
- Ice Cream Stands
- Supermarkets
- Colleges
- Malls
- Doctor’s Offices / Dentist’s Offices
- Large Employers (think lunchroom bulletin boards)
- Churches
- Convenience Stores / Gas Stations
- Auto Repair Shops
- Community Centers
- Day Care Centers
- Chambers of Commerce
- Banks / Credit Unions
- Hardware Stores
- Public Bulletin Boards
- Fitness Centers (added from comment, Thanks, Jessica!!!)
Did I miss any? Please put them in the comments below, and I’ll add them to my list.
Photo by avrene 
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