One of the keys to online popcorn sales is connecting with your customers. Letting them know why they should buy popcorn from your scout. Letting them know what their purchase will help your scout do. Not only are they getting a pretty tasty product (my wife just brought home some caramel corn from bought at a show and sell outside our local Walmart), but they’re supporting a young person getting a life-changing program. Ideally, you’re looking to make sales to friends and family who live in areas where delivering product to them yourself isn’t practical. Creating great Cub Scout popcorn sales videos can really help increase your sales.
Here are a few of my favorites to give you some ideas to get going.
The Commercial
If this young man ever winds up as a news anchor, you’ll see where he got his start. This one takes a little more technical skill to pull off, but a picture of a Tiger and some popcorn is always a winner.
The Straightforward Ask
This one takes a lot less technical know-how, but can be just as effective.
The Campaign Video
Here’s another cute one. It starts with a lot of great program pictures and ends with a good sales pitch. The campaign message at the end is very endearing.
The Behind-the-Scenes Video
Sheldon’s pretty awesome. The soundtrack reminiscent of “This Old House” helps too.
Sing a Song
These two Cub Scouts (and their little sister) will amuse and entertain you in a video where the cuteness jumps off the screen. They’ve also got a pretty awesome popcorn website.
Movie Trailer
If you’ve got an iPhone, then you’ve got a movie studio in your pocket. This video was made using the iMovie app. You don’t need a lot of technical skill to pull off something like this, just a lot of imagination.
Make Your Own Cub Scout Popcorn Sales Videos
If you’ve got a cell phone with a video camera, you can make a pretty good popcorn video. They also make lavalier microphones that will hook right up to your cell phone, so that your Cub Scout’s words can be heard clearly.
If your phone doesn’t take great video, you can get the video cameras that won’t break the bank. Or, if you’re going for a little more advanced, you can opt for a video camera with an external microphone.
Software
If you’re just doing a plain, scout looks into the camera video, then you probably won’t need any special video editing software. But if you’re looking to be a little more elaborate. They also help if you need to do more than one take.
If you’ve got an Apple product, you can use iMovie. Unfortunately, on a PC, the good ol’ Windows Movie Maker has been discontinued, but there are some good free alternatives out there, of which Shotcut is probably the best. If that doesn’t work for you, I use Movavi Video editor, which is a paid software. Use promo code “SCOUT” at checkout, and you’ll save 10%.
Once you’ve got your video complete, make sure to share it with friends and family on Facebook.
Make Sure Your Video Includes
- The link to your Scout’s online selling page (also in the description)
- Some of the activities your Scout does during the year
- A brief description of some of the products your Scout likes
- Make sure to follow the BSA’s social media guidelines.
- As tempting as it may be, don’t use copyrighted music in your videos. Audio jungle will give you royalty free music for as little as $1.
Creating great Cub Scout popcorn sales videos can help your scout increase their sales, and help to grow your pack’s revenue. You can reach customers you would otherwise miss, and the best part is, you can have a lot of fun with your scout while doing it!