5 Simple Things You Can Do To Grow Scouting This Fall

5 Simple Things You Can Do To Grow Scouting This Fall

Percentage-wise, most people in Scouting aren’t Cubmasters. They aren’t in charge of fall recruiting campaigns this fall, but they can make all the difference when it comes to the success or failure of fall recruiting campaigns. Recruiting Cub Scouts is an exhausting endeavor, so they can use all the help they can get. If we’re going to grow Scouting, we need all hands on deck.

Are you a Scout parent who’s not volunteering with the pack, but wants to help make a better program for your son? Even if you haven’t been involved in Scouting for years, you can be a helper. You can make a difference. Even if your kids are long since grown and out of the house, you can make a difference. You can make sure that kids will get a program that will change their lives for the better.

So, if you’re a camp person, and you want your camp to be filled and vibrant over the years to come, you can’t ignore the recruiting of new scouts. You can’t just assume that someone else is going to do it. If you’re a Boy Scout leader, and you want kids in your troop in five years, then your help is needed to grow Scouting right now.

There are a lot of really simple things that you can volunteer to do in just a little bit of your spare time in the coming weeks that can make a huge difference in getting more families involved in Scouting. Here are just a few things you can do to help get the word out.

Like and Share Scouting Content on Facebook

Okay, if you’ve got an internet connection, a few Facebook account, and a pulse, you can help grow Scouting. If you’re not familiar with the way Facebook decides what shows up on people’s newsfeeds, the number of likes and shares has a great deal to do with it. So, if you’d rather see more scouting stuff in your newsfeed, and less stuff about the eclipse,

Are there community Facebook groups that you’re a member of? Share an article about Scouting in there. Share more than one. I wrote my 10 reasons you should sign your kid up for Cub Scouts. Feel free to share mine or write your own. Sharing content in popular groups is the best way to make sure

Check the local pack Facebook pages for Joining Night Events in your area. Share them on your Facebook Page, or better yet, invite your friends who have Cub Scout-aged kids or grandkids.


Talk about Scouting with your Friends

Have conversations with your friends about Scouting. If they’ve got kids or grandkids, let them know why they should sign them up. Find out when your local pack is having their joining night, and shoot off an email about it.


Volunteer to Do a Boy Talk

Some schools don’t allow Boy Talks, but many others do and don’t get covered because of a lack of volunteers to take the hour or so off work to go and actually do so. I’ve done lots of these, and they’re really a lot of fun to do. If your local public school won’t allow them, then check with your local private and parochial schools. Can you take a couple of hours out of your September to help grow Scouting?

Don’t just limit yourself to schools. Think about after-school programs, Sunday schools, day cares, rec leagues, PALs. Where can you go to talk scouting?


Put Up Yard Signs to grow Scouting

Does your yard have a “Join Scouting Sign” in it? Does your business? What about your church? Contact your local council or your local Cub Scout pack and ask them for one. Pay particular attention to the major routes in town, particularly to schools and major employers.

yard signs

The yard sign across from the school is always a big win.

One of the Cubmasters in a district I used to cover lived at the intersection of the road to the local elementary school. Right smack dab at the stop light. So every year, we made sure there was a Join Scouting sign on his lawn so that everyone who drove to the school would see it. When his family crossed over to the troop, I asked if he’d mind if we put a yard sign on his lawn whenever we were going to do a Joining Night. He, of course, approved.

We also had a church that chartered one of the local troops that agreed to let us put up a yard sign directly across from the driveway of the elementary school.

I’d also be thinking about the roads along the way to the busiest beaches and playgrounds in town. Where’s the traffic?

The more people see the message, the more likely your going to be to grow Scouting in your community.

Deliver Flyers, and Put up Posters

Do you have a business? Can you put a flyer or poster up in your window? What about the businesses around you? What about the lunch room at your office?

Even in the smallest of towns, there are places where you can hang flyers. Every ice cream shop should have a flyer on the bulletin board. Can you take a handful of flyers and put them up in storefronts around town?

Think of the places that parents and kids go in town, and make sure that there’s a flyer taped or pinned up there.



Photo by b0jangles

Posted by Mike Cooney in Grow Your Group, Marketing, Scouting, 0 comments
Ep. 5 – Volunteer Recruiting Basics

Ep. 5 – Volunteer Recruiting Basics

Episode 5 covers the basics of volunteer recruiting. Have you been standing at the front of the room asking for help at every meeting, to no avail? Then you owe it to yourself to take the 13 minutes out of your busy day to listen to this simple volunteer recruiting primer.

Learn about the basics of coming up with a recruiting plan. What is a nominating committee, and who should you want on it?

Learn why you shouldn’t feel guilty asking people to volunteer, and why you’ll get more volunteers when you ask big. You’ll also get some quick and easy ways to find out who you should be asking.

The episode also covers how you should make the ask. Why you should never go alone, and why how you’re meeting should go.

Today’s Sponsor

The Old Mom Diaries


Volunteer Recruiting Resources

Cub Scout Roles and Responsibilities

Family Talent Survey Sheet


Please Subscribe



Google Play



Here are four really good books on volunteer recruiting. Don’t be scared off by the prices, you can find most of them for a lot less used on Amazon.

My Top 10 Reasons to Sign Your Son Up For Cub Scouts

My Top 10 Reasons to Sign Your Son Up For Cub Scouts

This September is a great time to sign your son in Kindergarten through 5th grade up for Cub Scouts. All over the country, Cub Scout packs will be welcoming new members. They’ll be holding joining nights where you can sign up your boy for an adventure that will prepare him for life.

My mom signed me up as a Cub Scout in 1985, in the basement of St. Mary’s Roman Catholic Church in Putnam. The program changed my life. Next June, I’ll be signing my now 4-year-old son up for the program. Now, you might be on the fence as to whether or not you should register your son. Here are my 10 reasons why I think you should. There are thousands more.

To listen to this as a podcast, click here.


10. He’ll Try New Things

The first mountain I ever climbed came during my time as a Cub Scout. My mom, who was also my den leader, climbed it with me. Mount Monadnock is the second-most climbed mountain in the world (because it’s easy to get to, and not terrifically difficult.) But when you’re 10, it’s a big deal. I remember getting to the summit. You see the world differently from up there. It’s a perspective that you can’t get anywhere else. You see that this really is a great big world, but you also see that if you keep working, you can get just about anywhere.

Cub Scouts launch rockets. Sometimes they’re model rockets. Maybe they’ll be water rockets. Sometimes air powered, but they launch stuff. It always gets oohs and aahs. There’s a certain amount of awe and confidence gained when the model rocket that they built shoots into the sky.

There will be lots of life-changing experiences like this. It could be the first night ever staying over in a tent. Maybe it’ll be the first time cooking their own food (with supervision, obviously.)

Cub Scouts is like the weather in New England. It always changes. One week they’re building birdhouses, the next, visiting the local firehouse, and the next they’re doing a community service project.

As life is varied, so is Cub Scouts. Nobody just does one thing. Throughout our lives, we play many roles, and in Scouting, you get to try out a lot of those roles.


9. You’ll Get to Experience Cub Scouts With Him

Cub Scouting is a family program. For kindergarten and first grade boys, it’s a “parent and me” program. You get to jump in with your boy. You get to be silly. The two of you will get to work together, going on adventures, and play together. You’ll probably learn things at the same time he does.

You get to be there when he does this impossible. You were there for his first step and remember his first word. Why wouldn’t you want to be there when he spends his first night in a tent, catches his first fish, or is awarded his Bear Badge? How much fun will it be to work with him building that Pinewood Derby car? Or baking that cake together?

Our kids grow up really fast, and these are moments that only come once in a lifetime.

cub scout photo

Photo by jillccarlson


8. He’ll Learn By Doing

There’s an old Chinese proverb, “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.”

Scouts get to try things. They get to experience being a leader. He’ll get to build things. There will be exploring. He’ll see what it’s like to go to the TV station. Through “Go See Its” he’ll discover how things work.

He’ll learn to help his community by… helping in his community. Scouts in the US do over 13 million hours of community service each year.


7. Cub Scouts will Help Him Overcome Shyness

I think on some level, everyone has some level of shyness. Maybe you remember the old Jerry Seinfeld joke about people being more afraid of public speaking than death? Well, there’s really only one way to get over that fear, and that’s to actually get in front of people. Cub Scouts get to try out performing songs and skits in front of their whole Pack.

Now, this video may not be the same as acting on a Broadway stage, but it takes a great deal of bravery to get up in front of your friends to perform like this.

6. He’ll Make New Friends

A Scout is Friendly is a point of the Scout Law, but Cub Scouts learn to make friends. In Cub Scouts, the kids from the country get to meet and play with kids from the big city. As they get older in the program and go to more events, they more they’ll meet.

Through scouting I’ve made friends from all over the country, and all over the world. In the course of my time in Scouting I’ve made friends from all over the country, and all over the world. One year on camp staff I roomed with an exchange scout from Egypt. The biggest thing you get isn’t how different people are, but how similar they are. Sure, the climate and landscape of Egypt and Connecticut are different. The cultures are vastly different – but Shicco was amazing at working with the kids. He also got a lot of text messages from his friends who I don’t think realized he was on the other side of the world, so his phone buzzed at 3 a.m. rather often.

When you’re six, your world is pretty small. You know your family, your friends, your teachers, and the kids at school. And that’s about it. But through Scouting you can meet people you otherwise would never come in contact with. You’ll get to realize that while, sure, there are lots of things that make us different, at the end of the day, we’re more similar than we aren’t.

While in school he may learn about other countries, but it’s a far different experience to actually meet them.

5. He’ll Lose at Pinewood Derby (And Build Character)

Cub Scouts build Pinewood Derby Cars with their parents or grandparents. They learn some basic physics. They see that the streamlined car goes faster. That weight distribution on the car matters. But more important than that, they learn sportsmanship. They learn how to be a good loser when things don’t go their way, and a gracious winner when they do.

I jokingly say that physics don’t apply to Pinewood Derby cars. So he’ll learn how to lose, and try again next year. In life, lots of things go wrong. Some of them we can control, and some are beyond our control – but either way, we need to be able to deal with it, and move forward.

From failure, we learn resilience. We learn to keep trying. We learn from our mistakes, and we learn that some things are the end of the world… and some things are not.

Scouting is a safe place to fail – and more importantly, to learn from that failure to succeed.


4. It’s Remarkably Safe

The Boy Scouts of America has a remarkable record of safety and abuse prevention. Their Youth Protection Policies work. No adult is ever one-on-one with a child that is not their own. Every leader undergoes a full background check when they register. Each and every leader is required to complete Youth Protection Training every two years – and you can take that training online yourself right now.

There’s a whole guide to tell leaders what activities the kids should and should not be doing, and at what age – that you can read yourself. Leaders are required to complete specific training before they take youth on outings, and it’s not just specific to the activity, but to the age of the youth. There’s a vast difference between taking a 7-year-old and a 17-year-old camping.

3. They’ll Get Great Role Models

You might be the most impressive person on Earth, but in this mortal coil, we are limited. Everybody’s good at something, but nobody’s good at everything. Through scouting, your child can meet (and learn from) adults from all walks of life.

It’s amazing the range of volunteers you find in Scouting. It may not be obvious at first (because the leaders are usually in uniform), but you can have lawyers and business leaders, construction workers and farmers all leading the same Pack. They’ll get to see great examples of productive people, and community leadership.

But it will be in an informal, silly, and comfortable environment. They’ll see that the firefighter they look up to isn’t all that different from them. At some point, they’ll make the connection that the people they look up to used to be just like them.


2. Cub Scouts is Fun

Cub Scouts giggle. A lot. The one thing you can be sure to see at just about any Cub meeting you go to is kids having fun.

I’ve always thought of Cub Scouts as a big magic trick. A good magician shows you what he wants you to see while hiding what they’re actually doing from view. This is how your grandfather made the quarter appear behind your ear.

The kids see the fun. They see the games. They see the pinewood derby cars, the rockets, the hikes, the swimming, and the other activities. What they don’t realize until later is what they were actually learning. Character. Citizenship. Fitness. Self-confidence. Empathy. Leadership.

They just think they’re having fun.

1. Cub Scouts will Improve His Life

It will prepare him for life. A Tufts University study tracked over 2,000 scouts and non-scouts in the Philadelphia area over the course of two-and-a-half years and studied the changes in their behavior and their attitudes. They did this so that they could control for the attitudes and values of the young people over the course of the study – to counter the argument that “Scouting merely attracts better young people instead of helping make them.”

The study found that scouts had huge increases when compared to non-scouts when it came to cheerfulness, kindness, hopeful future expectations, trustworthiness, helpfulness, and obedience. Scouts in the survey were more likely to respond with answers like “helping others” or “doing the right thing.”

The study shows us that the program actually does what it claims to do. It does improve lives. It does build character. The values that Scouting teaches actually do improve the lives of young people. As it turns out, repeating and reflecting on the values contained in the Scout Oath and Law has an impact.

The point of Cub Scouting is not to make the world’s best 9-year-old, though that’s a nice side-effect. The point is to prepare them to have well-rounded, successful lives.

To find a pack near you for your son, go to beascout.org.

If you didn’t see your favorite reason, feel free to list it below.

Scouting units and districts, please feel free to copy this material for your website, I just ask that you link to the original when doing so. Thanks.



Posted by Mike Cooney in Grow Your Group, Marketing, Scouting, Volunteering, 1 comment
Ep. 4 – Ten Reasons to Join Cub Scouts

Ep. 4 – Ten Reasons to Join Cub Scouts

With summer camp coming to an end; I go over my top 10 reasons for you to join Cub Scouts with your son. From great activities to family bonding and character building, this September is a great time to get in on the fun.

Articles Referenced

My Top 10 Reasons to Sign Your Son Up for Cub Scouts


Links Referenced

Youth Protection Training Resources

Tufts University Study




This episode brought to you by our Amazon page. There are lots of great deals for Back-to-School on Amazon.com. Don’t spend the last few days of your summer going from store to store. Go to Amazon, and spend more time on the beach.

GaGa Ball – What Is It and Where Did It Come From?

GaGa Ball – What Is It and Where Did It Come From?

If you’ve been to a scout camp in the last four years or so, you’ve probably seen kids playing a lot of GaGa Ball. It’s been the hit of our day camp for the past five years, and it seems like the pit at every resident camp I’ve visited is in near constant use. There’s even a “Gaga Center” on 93rd Street in New York City.

It’s a great game that will keep kids moving, and entertained for hours. It’s painfully simple to learn, and as kids play, they’ll start to develop strategies. Teenagers can play a fast, exciting physical style, and yet the game can be played effectively by kids as young as four or five.


The Origins of GaGa Ball

According to Stephen Silver of Tablet Magazine, the inventor of Gaga Ball is Steven Steinberg. Steinberg was a 17-year-old camp counselor at a JCC camp in Maryland, Camp Milldale.

One rainy day in 1975, Steinberg took the six-year-olds in his care to a covered, wall-less shelter. There they started playing a “form of dodgeball”. In order to stop the ball from rolling down a nearby hill, he laid some benches along the sides to contain the ball. And Gaga Ball was born?

And what about the name? Gaga Ball? It’s been said in some places that it’s from “touch touch” in Hebrew, but according to Steinberg, it isn’t quite so cultural. Apparently, during a moment of frustration with the children, he called his six-year-old charges, “a bunch of babies”, and they responded by making baby sounds. Goo goo, ga ga.

The name stuck. And when the activity became scheduled, it was written down as “ga-ga.”


Gaga Ball Rules

While the rules seem to vary by location, here are a set of “official rules” according to the Gaga Center in New York, here:

  • All players start with one hand touching a wall of the pit.
  • The game begins with a referee throwing the ball into the center of the pit.
  • When the ball enters the pit, the players scream ‘GA’ for the first two bounces, and ‘GO’ on the third bounce, after which the ball is in action.
  • Once the ball is in play, any player can hit the ball with an open or closed hand.
  • If a ball touches a player below the knee (even if the player hits himself or herself) he or she is out and leaves the pit. If a player is hit above the knees, the play continues.
  • Using the walls of the octagon to aid in jumping is legal as long as the player does not permanently sit on the ledge of the octagon.
  • If a ball is caught on a fly, the player who hit the ball is out.
  • Players cannot hold the ball.
  • If needed, a second ball can be thrown in the pit to expedite the end of the game. The last player standing is the winner of that round.

Making Your Own Pit

So, if you’ve got the time and a suitable permanent location, you can build your own Gaga pit. You’ll just need twelve 2x12x16′ boards, six 1x6x12′ boards, sixteen 3″ hinges, and two pounds of 2″ deck screws. And some tools. And it would help to be a much, much better carpenter than I am. But if you this kind of person, or you know somebody who is, you can find a complete set of instructions at kaboom.org.


Or… you can buy an inflatable portable one

As you can see below, Gaga pits are on the expensive side. Probably out of the price range for most packs. But if you’re a council or district representative, you might want to look into investing in one. I know of at least one council that has one and lends it out to packs and troops as needed. They’re great for joining night activities.

The nice thing about it is that it’s portable and relatively easy to set up. It’s a little on the heavy side, but a couple of adults should be able to maneuver it. You will need an outlet to power the pump.


Photo by Camp Pinewood YMCA

See larger image

Additional Images:

Gaga Ball Pit

Easy and quick to inflate, this portable Gaga Ball Pit is a huge hit with kids and adults. Interior playing area of 15′ x 15′, this Gaga Ball Pit entertains lots of people for hours. When the game is over, it stows away neatly and frees up the space for other activities. The FunAir Gaga Ball Pit is made with top quality materials and workmanship and backed by a 1 year limited warranty. Includes 2 FunAir Gaga Balls, FunAir electric pump, PVC repair kit and manual pump for inflating the ball.
New From:$2,495.00 USD In Stock

Posted by Mike Cooney in Grow Your Group, Scouting, 0 comments
Ep. 3 – Fundraising and Recruiting with Dave Parry

Ep. 3 – Fundraising and Recruiting with Dave Parry

I had a great conversation with my old friend Dave Parry about his career in Scouting, about fundraising, volunteer recruitment, and most importantly, how all the resources and volunteers we need to be successful are usually under our noses the whole time.

Dave’s an all-around great guy. Really down to Earth, and he’s got a really great way of putting things. I asked him on to talk fundraising and volunteer recruitment. There’s some real gold in this episode, and I hope you enjoy it. I spoke to Dave over the phone from his home in Eastern Connecticut.

This episode is great for anyone in Scouting looking to recruit new people, but these ideas would translate to just about any group imaginable.

About the Guest

Dave Parry is a retired Scout Executive with the Southern New Jersey Council. He also served as Development Director with the Connecticut Rivers Council.



Today’s Episode is brought to you by Dashlane

Link Mentioned

Joshua’s Trust

Fundraising Book Recommended

Let’s Have Lunch Together – A Learning Novel

Ep. 2 Using Facebook Marketing to Grow Your Pack, Troop or Club

Ep. 2 Using Facebook Marketing to Grow Your Pack, Troop or Club

These days, about a third the world’s population is on Facebook. That number increased by 17% in 2016 alone. 5 new people sign up for Facebook every second of every day. You need to be able to learn the basics of Facebook marketing in order to grow your Cub Scout Pack, Boy Scout Troop, Rotary Club, Elks Lodge, Church, Synagogue, or even your business.

So how do you do it? In today’s episode, I go without a guest in explaining the difference between a Facebook Group, and a Facebook Page; how you can get thousands of people seeing your posts; and how you can target those views to your potential members/volunteers/donors/customers.


About the Guest

There’s no guest today. Just your host. But he’s got 10 years of experience in using Facebook marketing to reach audiences. Mike is a former Senior District Executive for the Boy Scouts of America. He’s also the Vice President of the Norwich Noontime Rotary Club and is a District Committee member for the Nipmuck District of the Connecticut Rivers Council, in charge of their social media.


Gear Bubble – Make Money by Creating and Selling Your Own Custom Mugs, Hats, Shirts and More

This episode is also brought to you by our Amazon Page. Your purchases made through our link add nothing to your final purchase price and help keep the show going. You can also make a direct donation at patreon.com/growyourgroup.

Viral Article Mentioned

Top 10 Reasons to Send Your Kid To Scout Camp


Facebook Marketing Resources

Difference Between a Facebook Page and a Group

Facebook Statistics

BSA Social Media Playbook

Creating a Join Now (Call to Action) Button

3 Quick (and Free) Ways to increase Facebook Page Likes

Roundtable Handout

BSA Talent Release Form

Looking to Listen to Podcasts and Talk Handsfree in Your Car?

Then you should get the hands-free Bluetooth in-car speakerphone. Keep your hands on the wheel while you listen to your favorite podcasts, or answer important phone calls.


Episode 1 – Scouting With Special Needs

Episode 1 – Scouting With Special Needs

Episode 1 – Scouting with Special Needs

Sandy and I had a great discussion about helping scouts with Autism and a wide variety of other special needs.  Sandy went over the resources available to help units integrate these scouts into their program. We also talked about how to start a Scouting with Special Needs (or Disabilities Awareness) Committee in your council.

You really need to listen to the end. There’s a story that will take your breath away.

About the Guest

Sandy Payne has been the chair of the Connecticut Rivers Council Scouting with Special Needs Committee for the past 7 years. She’s been a licensed practical nurse for 20 years.  For the last 15 years, she’s have been involved in scouting starting as her son’s Tiger Parent. Her son, who is on the Autism spectrum, earned the rank of Eagle in 2015.

Sandy’s got a great Scouting with Special Needs Facebook page that you should like.



This episode is brought to you by our Amazon Page. Your purchases made through our link add nothing to your final purchase price and help keep the show going. You can also make a direct donation at patreon.com/growyourgroup.

Literature Mentioned

BSA Guide to Advancement, Section 10

Disabilities Awareness – Serving Scouts With Disabilities Resource Page

Disabilities Awareness Merit Badge Pamphlet

Guide to Working with Scouts with Special Needs and DisAbilities

Scouting for Youth with Disabilities Manual

Registering Qualified Members Beyond Age of Eligibility

For UK listeners


Did you miss the Grow Your Group Show introduction?


Looking to Listen to Podcasts and Talk Handsfree in Your Car?

Then you should get this hands-free Bluetooth in-car speakerphone. Keep your hands on the wheel while you listen to your favorite podcasts, or answer important phone calls.


Ep. 0 – Introduction to the Grow Your Group Show

Ep. 0 – Introduction to the Grow Your Group Show

An Introduction

A short introduction to give you an idea of what the Grow Your Group Show will be all about. I give a (very) brief autobiography and go over the aims and methods of the show, and relate a great story at the end.

This podcast is going to cover all things nonprofit. We’ll be going over recruiting, and fundraising and marketing. We’ll go over program ideas, and ways to make your meetings more fun and more effective.

It’s these things that are really going to help you Grow Your Group – and as it turns out, the more people you have in your organization, the more fun you have, and the less everyone has to do.

The show will tend to focus on Scouting, but the lessons we’ll go over are universal. I’m also the Vice-President of the Norwich Rotary Club, so I’m sure we’ll hit on that.

And our guests won’t be exclusively scouts and Scouters – but people who can help teach us things. But they’ll all be people who are passionate, and who really know what they’re talking about.

I know that volunteers out there are working harder than ever and that there are more and more demands on your time. So, the point of the show is to be able to reach you where you are.


Articles Mentioned

7-year-old Robert Ritchie from Philadelphia, who last year saved two toddlers from drowning

Scout awarded medal for using skills to save friend’s life


Episodes Mentioned

Episode 1 – Scouting With Special Needs

Episode 2 – Using Facebook Marketing to Grow Your Pack, Troop or Club

Episode 3 -Fundraising and Recruiting with Dave Parry

Looking to Listen to Podcasts and Talk Handsfree in Your Car?

Then you should get the hands-free Bluetooth in-car speakerphone. Keep your hands on the wheel while you listen to your favorite podcasts, or answer important phone calls.


August Recruiting Checklist: 5 Things to Do Right Now

August Recruiting Checklist: 5 Things to Do Right Now

Your Recruiting Checklist

This Tuesday is August 1st. Great recruiting campaigns are made and broken with what you do in early August. What you do right now will determine whether you’ve got a full room come at your joining night in September, or whether you’re going to be lonely, wondering what went wrong. To help you out, here’s a quick recruiting checklist of things you need to get done in early August to make you successful.


Get your Recruiting Date Set

This is the big one. Everything else flows from getting this done. Like yesterday. Getting the date, time and location of your recruiting event set now lets you print your marketing materials, and set up your Facebook event. You’ll also want to make sure you’ve communicated this information to your council, as they will get calls from families in your area looking to join.

So now is the time to finalize your building reservations. Make sure you’ve reviewed all the relevant local calendars (School calendar, PTO, School Athletics, Chamber of Commerce, etc.) Also, make sure to check it against your council and district calendars.



Secure School Approvals

Now is the time to stop by all the schools you recruit from and have the important conversations. How many flyers are you going to need? How do they want flyers bundled? Who needs to approve them?

Will they let you do a school recruiting talk, and can you schedule it now?

Do you have your plan set for school open houses? Who’s going to be staffing them and what are they going to be handing out?


Compose your Marketing Plan

Have you designed your flyer yet? What about your posters? Have they been printed? What about business cards? Now is the time to get those things squared away.

Do you know where in town you’re going to hang those flyers and posters?

What about yard signs? Do you know where you’re going to put those?

Have you got marketing tables set up, and the places to do them? Are there any town fairs, carnivals, or any other big public gatherings where could get you a lot of exposure?

Have you got a list of all the newspapers, radio and TV stations that you’re going to send press releases to? Have you started working on your press releases?


And your Social Media Plan

It’s 2017. You need a social media plan. If you’re going to do a paid Facebook ad campaign, you’ll want to start planning it now.

If you’re going to do an organic Facebook campaign, have you made a checklist of all the big Facebook groups in your town? Have you set up your Facebook event, and asked ALL the families in your pack to invite any potential scouting families they know?

It’s also time for councils to get their free Google AdWords campaigns set up.


Update Your Be A Scout Pin

Make sure your BeAScout.org pin is updated. You can find instructions here on just how to do that.


Photo by AJC1

Posted by Mike Cooney in Grow Your Group, Marketing, Scouting, Social Media, 1 comment