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Cub Scout October Recruiting Checklist

Cub Scout October Recruiting Checklist

It’s now October. Can you believe it? The leaves are starting to fall, and there’s a chill in the air (in some places.) The first round of Cub Scout recruiting is over. Perhaps your pack hit that jackpot. Maybe you struggled. In either case, here are some October recruiting tips to help you reach as many families as possible this fall, and grow your pack.

 

Get Joining Night 2 on the Calendar

It’s perfectly acceptable and even encouraged for you to have another joining night, or at least, to do a round of flyers for your October pack meeting. I may be wrong, but it’s a pretty safe bet that your council would love nothing more than to print another round of joining night flyers for you. Council’s generally have a reserve of recruiting supplies set aside for second round recruiting.


 

Hit the Soccer Fields

The one nice thing about kids in soccer is that you know their parents are willing to sign them up for activities and are willing to take them to those activities on a regular basis. The other nice thing is soccer tends to be seasonal, and in many places, is winding down right about now. So have a plan to work the sidelines at the last few youth soccer games of the season. I vividly remember the Cubmaster of Pack 171 in Presque Isle, Maine using this strategy masterfully to grow the numbers in her pack each fall.

Aside that has nothing to do with recruiting. I think soccer is much more entertaining the younger the players are. In college, I covered both soccer teams, and it wasn’t nearly as entertaining as watching a herd of five-year-olds running after the ball, and falling over randomly. Just my opinion.

 

Trick-or-Treat!

As opposed to the rest of the year, when you’re going to have to go out and hit the bricks to get to your audience, at Halloween, your target audience will literally knock on your door. Why not give the families in your pack some business cards with your pack’s information on it to hand to trick-or-treaters this Halloween?

Of course, you want to make sure that the people giving out the cards 1. look and act friendly, and 2. have really, really good candy to go along with the cards.

It’s always good to associate your message with someone else’s happy experience, and for kids, getting candy is a pretty happy experience.

Do That Boy Talk

Doing an in-school recruiting talk will on average, triple the number of families you’ll recruit. If you didn’t get a Boy Talk done before your first recruiting night, now would be a good time. Schools are into the flow of the year,

The biggest reason that Boy Talks don’t get scheduled is that people don’t ask. And I’ve found I’ve always had much more success asking in person. Put the phone down, get in the car, drop by the school between 3 and 4 pm, and ask the principal if there would be a good time for you to come in at lunch

For a lot more on Boy Talks, click here.

 

Go to Church

If you’ve already gone to every church in your service area, then I suppose you can skip this one. But most packs never get around to actually doing this. They usually get their chartering organization but miss the other houses of worship in their area.

Take the time to make a list of all the religious organizations in your area, and assign someone from your pack to reach out to them. Find all the churches, synagogues, parishes, mosques, etc. in your area, and make contact with them. Go to their website, send them an email, call them on the phone, visit their office hours, or even visit one of their weekly services – but make contact!

When I was starting a pack in tiny Monticello, Maine, the only way to make contact with the church in town was to go to church on Sunday.

What you want is for them to put an announcement about your pack in their weekly bulletin. Maybe something on their Facebook page, and perhaps a poster in their children’s area. Getting a pastor or rabbi to talk about scouting from the pulpit is a home run every time.

 

Day Cares and After-School Programs

These are big ones to hit, especially if you’ve got school access issues. They tend to be pretty welcoming, and will just about always let you do flyers. Better yet, see if they’ll let you come in and talk to the kids. You could even offer to come in and do some program for the kids. Maybe some nature program, maybe some knots, or maybe a craft. If you can provide some value for them, your odds will improve.

 

 

Move those Yard Signs

If your signs have been in the same place for a month, it’s likely that everyone who was going to see them there has seen them. So go get them, and put them in other high-traffic areas in your town.

 

You Have to Ask

Remember that the biggest reason that people don’t join Cub Scouts is that nobody asked them to. And getting a flyer is not an ask. A flyer is a reminder, not an invitation. October is a great time to invite families to join your pack.

Good luck!

 

 

Photo by makelessnoise

Posted by Mike Cooney in Cub Scouts, Grow Your Group, Marketing, Recruiting, Scouting