Matt Ghirarda from the Nashua Valley Council joined me, and we had a great talk about Cub Scout Recruiting. In part one of our conversation, we talked about why recruiting is important, how councils can help packs recruit, school access, marketing and a whole lot more. If you’re in charge of recruiting Cub Scouts this … Read more
These days, about a third the world’s population is on Facebook. That number increased by 17% in 2016 alone. 5 new people sign up for Facebook every second of every day. You need to be able to learn the basics of Facebook marketing in order to grow your Cub Scout Pack, Boy Scout Troop, Rotary … Read more
Your Recruiting Checklist This Tuesday is August 1st. Great recruiting campaigns are made and broken with what you do in early August. What you do right now will determine whether you’ve got a full room come at your joining night in September, or whether you’re going to be lonely, wondering what went wrong. To help … Read more
Free Advertising? Could your organization use free advertising? Seems like a safe bet that any non-profit would. You’d like people with an interest in your cause to be able to find you? Google Ad Grants is a program that donates free in-kind advertising to qualifying non-profit organizations. How do you qualify? You sign up for the “Google … Read more
Why and How to Hang Flyers When you’re looking to get the word out, the key is to use as many methods as possible. The old adage that someone needs to view your message 7 times before they act has something to it. So going out to hang flyers is a great low-tech way to … Read more
