Ep. 2 Using Facebook Marketing to Grow Your Pack, Troop or Club

Grow Your Group Show
Grow Your Group Show
Ep. 2 Using Facebook Marketing to Grow Your Pack, Troop or Club
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These days, about a third the world’s population is on Facebook. That number increased by 17% in 2016 alone. 5 new people sign up for Facebook every second of every day. You need to be able to learn the basics of Facebook marketing in order to grow your Cub Scout Pack, Boy Scout Troop, Rotary Club, Elks Lodge, Church, Synagogue, or even your business.

So how do you do it? In today’s episode, I go without a guest in explaining the difference between a Facebook Group, and a Facebook Page; how you can get thousands of people seeing your posts; and how you can target those views to your potential members/volunteers/donors/customers.

 

About the Guest

There’s no guest today. Just your host. But he’s got 10 years of experience in using Facebook marketing to reach audiences. Mike is a former Senior District Executive for the Boy Scouts of America. He’s also the Vice President of the Norwich Noontime Rotary Club and is a District Committee member for the Nipmuck District of the Connecticut Rivers Council, in charge of their social media.

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Viral Article Mentioned

Top 10 Reasons to Send Your Kid To Scout Camp

 

Facebook Marketing Resources

Difference Between a Facebook Page and a Group

Facebook Statistics

BSA Social Media Playbook

Creating a Join Now (Call to Action) Button

3 Quick (and Free) Ways to increase Facebook Page Likes

Roundtable Handout

BSA Talent Release Form

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