Why Use an Email Marketing Program? Email can be a great way to get your message to a lot of people in a short period of time. It’s by no means the only tool – but in today’s world, it’s vital. But how are you managing your mass email communication? The old-fashioned way of just … Read more
The Problem How would you like to be able to create custom items like hats, shirts, mugs, or even jewelry for your organization with absolutely no inventory? What if you didn’t have to have anything on hand at all? This comes up because of a discussion I was having with an old friend, and the organization … Read more
Summertime Recruiting – The Season of Yes Summertime recruiting is one of the great opportunities for reaching a lot of people that most groups tend to let slip away. The first month that I was the District Executive for Boy Scouts in Aroostook County, Maine, the temperature never got about zero. I thought of this as “the … Read more
One of the keys to non-profit success is a connection to your community – and not your community in the abstract. But specifically, who are the leaders in your community? Who are the people who know everyone? Who’s involved in everything? Who do you need to be talking to in your community in order to … Read more
Your Mother’s Day Facebook Message This Sunday is Mother’s Day. So you still have a couple of days to get a card. You also have a couple of days to get your post ready for your organization’s Mother’s Day Facebook Post. Since you aren’t paying your volunteers, recognition is your main currency. You want to thank … Read more
Should You Like Your Own Facebook Posts? The idea that we should like our own Facebook posts probably seems foreign to most of us. Clearly, its immodest, right? It definitely makes you look uncool to like your own Facebook posts. Or it’s bragging, no? Here’s Why: The Facebook Matrix So how do people see what … Read more
The Star Wars Beatles Creation You Need to See The latest and greatest thing making it’s way around social media this week is the utterly fantastic Star Wars Beatles mashup, that makes A New Hope into a musical, with Sgt. Peppers Lonely Hearts Club Band as the soundtrack (with new lyrics). It’s ethereally good. You … Read more
I Hate Passwords! I hate passwords. Don’t get me wrong, I like the idea of passwords, I like having my data secure. I don’t want someone hacking my bank account or my Facebook. But I hate remembering passwords. They suck. And now they’re getting more complicated. You need an uppercase letter, a lowercase letter, a … Read more
Effective Facebook Recruiting Event Promotion Facebook is a great way to reach a lot of people in a short period of time, for an extremely low cost. As of the fourth quarter 2016, there were 1.86 billion people on Facebook. There are also thousands of people and pages competing for space in the feeds of … Read more
Why and How to Hang Flyers When you’re looking to get the word out, the key is to use as many methods as possible. The old adage that someone needs to view your message 7 times before they act has something to it. So going out to hang flyers is a great low-tech way to … Read more