I love finding cool stuff – especially cool ways of raising money. This past week I stumbled across GivingGrid and, man, I think it’s cool. When I saw GivingGrid, I literally let out an audible yell. As a professional fundraiser, this is the exact sort of thing I was looking for over the better part … Read more
Free Advertising? Could your organization use free advertising? Seems like a safe bet that any non-profit would. You’d like people with an interest in your cause to be able to find you? Google Ad Grants is a program that donates free in-kind advertising to qualifying non-profit organizations. How do you qualify? You sign up for the “Google … Read more
One of the keys to non-profit success is a connection to your community – and not your community in the abstract. But specifically, who are the leaders in your community? Who are the people who know everyone? Who’s involved in everything? Who do you need to be talking to in your community in order to … Read more
Your Mother’s Day Facebook Message This Sunday is Mother’s Day. So you still have a couple of days to get a card. You also have a couple of days to get your post ready for your organization’s Mother’s Day Facebook Post. Since you aren’t paying your volunteers, recognition is your main currency. You want to thank … Read more
Should You Like Your Own Facebook Posts? The idea that we should like our own Facebook posts probably seems foreign to most of us. Clearly, its immodest, right? It definitely makes you look uncool to like your own Facebook posts. Or it’s bragging, no? Here’s Why: The Facebook Matrix So how do people see what … Read more
The Star Wars Beatles Creation You Need to See The latest and greatest thing making it’s way around social media this week is the utterly fantastic Star Wars Beatles mashup, that makes A New Hope into a musical, with Sgt. Peppers Lonely Hearts Club Band as the soundtrack (with new lyrics). It’s ethereally good. You … Read more
See Facebook Posts If you’re unfamiliar with Facebook’s Algorithm, it decides what you see in your feed. When you’ve got hundreds of friends, and you like lots of pages, there’s only so much room in your feed. Here’s a quick tutorial to help you see Facebook posts from the people you want to see the … Read more
I Hate Passwords! I hate passwords. Don’t get me wrong, I like the idea of passwords, I like having my data secure. I don’t want someone hacking my bank account or my Facebook. But I hate remembering passwords. They suck. And now they’re getting more complicated. You need an uppercase letter, a lowercase letter, a … Read more
Effective Facebook Recruiting Event Promotion Facebook is a great way to reach a lot of people in a short period of time, for an extremely low cost. As of the fourth quarter 2016, there were 1.86 billion people on Facebook. There are also thousands of people and pages competing for space in the feeds of … Read more
Coming Soon I’m developing a free online course to help you use Facebook to promote and grow your group. It will cover creating pages, events, and groups. It will go over using organic methods of promoting your posts, and paid, targeting advertising. I’ll cover the Facebook matrix, explaining what it is, and why you need … Read more